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Subscription plans are handy for businesses since customers steadily pay recurring fees and don't have to be persuaded to shell out for periodic upgrades - as long as they see the subscription as worth it.
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And in a dig at Adobe, whose Creative Cloud subscription program angered many users, he added, "No matter if you buy or subscribe to Capture One Pro you always have full local control of your images and the enhancements you make to them there is no cloud complexity with Capture One Pro." Christiansen, chief marketing officer, in a statement. For a modest recurring monthly fee, a subscription offers access to the latest and greatest of Capture One Pro, across minor and major updates," said Jan H.
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"With version 8, we have created an alternative to buying the software outright. Upgrades cost $99 or €69 (about £55/AU$100) those who bought the software after Aug. Unlike Adobe, though, it's continuing to sell the software for $299 or €229 (about £180/AU$325) via traditional perpetual licensing. Phase One also followed Adobe in adding a subscription offer for Capture One Pro, with an introductory cost of $10 or €8 per month (about £6/$AU10) with a 12-month commitment. The show caters to the higher-end photo set - professionals and enthusiasts willing to buy more than just point-and-shoot cameras and spend serious time editing and organizing photos. Phase One, which also makes high-end medium-format cameras and lenses, announced the move here at the Photokina show.
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However, the different programs don't offer the same editing options and technologies, and the Phase One doesn't promise results will be identical. Instead, modifications are layered on top, calculated each time when the photo is displayed or exported. Phase One has to be smart if it's to avoid Aperture's fate - though to be fair Apple has shifted to iPhones and iPads, whereas Phase One's core job remains photography, meaning it's less likely to throw in the towel in the struggle against Lightroom.Īll these programs use a technique called nondestructive editing that means changes don't perturb the base image. And the company's tool has arrived before any similar option from Adobe Systems, whose Lightroom software dominates the market for photo editing and cataloging software. It's a smart move for Phase One, letting the Danish company expand its customer base by attracting Aperture refugees.